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Print Media

Knowfair offers Turnkey solutions in print media. The print expertise involves :

circulation
advertising
brand management
content development including editorial expertise
technology & production
newsprint related issues including selection and procurement
promotion
setting up a full fledged newspaper/magazine publishing operation
sourcing manpower and also managing these operations on behalf of the clients for transferring management expertise to the entrepreneur and employees etc.

 

We do Turnkey Consulting or can get into any relevant funcational areas in a mutually beneficial scenario. We have expertise in English, Hindi and Vernacular print.

Our portfolio of consulting work in print includes development of franchisee for a leading Indian Financial Daily, Market Research for understanding circulation & advertising potential, researching public opinion for content development, understanding of different channels in circulation and advertising and preparing relevant strategies, evaluation and sourcing of newsprint, training of manpower, guidance in relationship issues - legal and ABC/INS/RNI related areas. We have also done work in critical areas viz. developing ratecards, finalizing cover price and invitation pricing strategies and building agency/government relationship.

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