Knowfair offers Turnkey solutions in print
media. The print expertise involves :
content development including editorial expertise
technology & production
newsprint related issues including selection and procurement
setting up a full fledged newspaper/magazine publishing operation
sourcing manpower and also managing these operations on behalf
of the clients for transferring management expertise to the entrepreneur
and employees etc.
We do Turnkey Consulting or can get into
any relevant funcational areas in a mutually beneficial scenario.
We have expertise in English, Hindi and Vernacular print.
Our portfolio of consulting work
in print includes development of franchisee for a leading Indian
Financial Daily, Market Research for understanding circulation &
advertising potential, researching public opinion for content development,
understanding of different channels in circulation and advertising
and preparing relevant strategies, evaluation and sourcing of newsprint,
training of manpower, guidance in relationship issues - legal and
ABC/INS/RNI related areas. We have also done work in critical areas
viz. developing ratecards, finalizing cover price and invitation
pricing strategies and building agency/government relationship.